Abroad Road
Abroad Road CRM

Use the credentials issued by your business administrator.

Abroad Road CRM
Pipeline command centre
Search, manage pipeline, and track team activity
Dashboard
Admissions performance at a glance
Refreshing dashboard
Pipeline Breakdown
Quick view of where visible leads currently sit in the working funnel.
Owner Load
Snapshot of visible ownership volume so you can spot uneven distribution quickly.
Applicants by University
University-wise applicant totals inside the selected date period.
Payments by University
University-wise payment totals inside the selected date period.
Finalised by University
University-wise finalised totals inside the selected date period.
Pipeline Workspace
Leads Workspace
New leads from connected channels appear here automatically, together with manual entries and imported files.
Queue Filters
Refine the current working set by lead type, ownership, source, affiliate, city, search term, follow-up, or lead age.
Full Queue
No extra filters are active right now.
All visible leads
Use filters to narrow the working list.
0 selected
Lead Queue
Review, update, reassign, and follow up from one place.
Refreshing queue
# Student Contact Source / Affiliate City Degree Assigned To Lead Type / Stage Received Actions
Reports
Performance reporting for teams and pipeline movement
Track who is moving leads forward, how much activity is happening in the pipeline, and where follow-up energy is concentrated.
Performance Filters
Pick the reporting lens, time period, and metric before opening detailed performance cards below.
Performance Board
Click any card to open matching leads.
Refreshing report
Import
Bulk upload leads into the pipeline
Upload Excel or CSV files to create leads in bulk. The importer supports stage-aware columns so records can land directly in the right queue when needed. Admin can upload for any sub manager, while sub-manager imports are automatically locked to the importing sub manager.
Upload File
Drop a spreadsheet here or click to browse supported Excel and CSV files.
πŸ“‚
Click or drag & drop
Supports .xlsx, .xls, .csv
Column Template
Headers your spreadsheet should contain in row 1 for the importer to read them reliably.
ColumnRequiredExample
student_nameRequiredRam Sharma
phoneRequired9801234567
parents_numberOptional9807654321
emailOptionalram@gmail.com
sourceOptionalFacebook
affiliate_nameOptionalPokhara Agent
last_degreeOptional+2 / Bachelor
date_receivedOptional2024-01-15
statusOptionalInterested / Walk-in
pipeline_stageOptionalLead / Meeting / Applicant
telecaller_usernameOptionalram_tc
counsellor_usernameOptionalsita_csl
submanager_usernameRequired for admin import with shared staffram_sm
assigned_toOptionalStage owner username
business_nameOptionalAECC Nepal
Meeting DateOptional2024-01-16
Applicant DateOptional2024-01-20
Payment DateOptional2024-01-28
Finalization DateOptional2024-02-04
SMS Campaigns
Track campaigns, recipients, failures, and resends in one place
Search campaigns by name, inspect every recipient under each send, export recipient lists, and retry failed deliveries without losing campaign history.
Send Without CRM Leads
Paste a recipient list here to send SMS directly without creating CRM lead records.
0 recipients ready
Supported placeholders: {{student_name}}, {{first_name}}, {{phone}}, {{email}}.
0 SMSGSM-7
Characters: 0 / 160
Campaign Filters
Search by campaign name or message text, then narrow the list by delivery result.
Campaign Runs
Choose a campaign to inspect its recipients.
Recipient Detail
Select a campaign from the list to inspect recipients and resend failed messages.
Integrations
SaaS lead connections for each organization
Connect ad channels business by business without changing the core CRM. Use one control area to route Google lead forms and Meta lead ads into the right workspace.
Workspace Routing
Choose which organization should receive new ad leads before creating a Google webhook or connecting Meta.
Selected workspace All new integration assets will route leads into the selected organization.
Google Lead Form Webhook
Create a unique webhook for this organization, paste it into the client’s Google lead form setup, and route every incoming lead directly into the CRM.
Meta Lead Ads
The next phase uses one SaaS Meta app with per-organization asset mapping. This page already prepares the connection layer and logging so we can add OAuth safely without touching lead logic.
Landing Page Enquiry Form
Create a direct enquiry endpoint for this organization and use it from any landing page form. It accepts normal form posts or JSON and sends the lead into the selected workspace.
Supported fields: student_name, phone, email, message, preferred_destination, and last_degree.
Create a separate route for each landing page or campaign source so all leads enter the same workspace with clean source tracking.
Connected Assets
Each asset belongs to one organization and can be paused without affecting the rest of the CRM.
Recent Integration Events
Use this feed to confirm that webhook traffic is arriving and whether records were processed or skipped.
Legacy Route Map
Existing route rules stay intact while the new SaaS connection layer rolls out next to them.
Users & Organizations
Team setup, workspace limits, and invite control
Manage team accounts, branding, usage limits, and pending invites from one admin workspace without jumping across separate screens.
Active Team Members
Review ownership, user role, and direct account actions for every visible team member.
Pending Invites
Watch delivery state, resend invites that failed, and remove old pending access requests.
Add Lead
Lead Details
Application Records
Update Lead Journey
Reassign Lead
Mark SMS / Email Campaign
Supported placeholders: {{student_name}}, {{first_name}}, {{phone}}, {{email}}, {{source}}, {{current_city}}, {{last_degree}}, {{assigned_to}}, {{pipeline_stage}}.
0 SMSGSM-7
Characters: 0 / 160
Send SMS
Supported placeholders: {{student_name}}, {{first_name}}, {{phone}}, {{email}}, {{source}}, {{current_city}}, {{last_degree}}, {{assigned_to}}, {{pipeline_stage}}.
0 SMSGSM-7
Characters: 0 / 160
Add User
Select one or more sub managers.
Invite User
Select one or more sub managers.
Create Organization
Provision Organization
Business Limits
Forgot Password
Set New Password
Change Password
Performance Details